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Did you know…

April 23, 2009

…that the Save Darfur Coalition’s once-highly-touted Weekly Action Network (WAN) has been dormant for many months (since at least July 2008)?

According to the coalition’s website WAN sign-up page:

We are asking our most dedicated activists to join the new “Weekly Action Network”. You will be asked to take an action each and every week to help end the genocide in Darfur.

Although the organization is no longer employing this advocacy tactic, the coalition’s “lead strategic advisor”, M+R Strategic Services still promotes the WAN:

With M+R’s ongoing help, SDC has built and engaged a powerful global movement to end the genocide in Darfur, Sudan, including:…A base of 30,000+ e-activists who take weekly action as part of SDC’s Weekly Action Network.

And on a WAN-dedicated web page, M+R further states:

Weekly Action Network

M+R has recently turned its attention to helping the Save Darfur Coalition build, cultivate and activate a corps of ‘super-activists’ – list members who’ve signed up to receive weekly email actions from Save Darfur.  We’ve used a variety of tactics to build SDC’s “Weekly Action Network,” sending a standalone email invitation asking list members to sign up; including a “Join the Weekly Action Network” P.S. in the footer of many email advocacy alerts and fundraising appeals; and sending a tell-a-friend email to the Weekly Action Network members asking them to recruit their friends to join them.

The Weekly Action Network (WAN) members have proven to be incredibly valuable to the Coalition both online and offline.  Not only do WAN members open, click through and respond to email advocacy alerts at rates that are roughly eight times higher than the rest of the Coalition’s activists, they also participate in offline activities and donate at significantly higher rates.

To read more about our work with the Save Darfur Coalition, click here.

I wonder what constitutes “recently” in the strategic services community? Months? Years?

So why do SDC and M+R continue to publicly promote a no longer viable WAN and its once-impressive attributes? Habit? Forgetfulness?

It likely has something to do with the current reality: vastly declining rates of activism and fundraising…but that’s a story for another day.

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